Helping Couples Make Confident
Floral Decisions
Independent wedding flower guidance designed to bring clarity, confidence, and value to one of the most important purchases of your wedding day.
About
Meet Paul
With decades of experience managing complex projects and budgets, as a former florist business owner, I founded Petal Brief with one simple goal: to help couples make informed decisions about their wedding flowers without the confusion or pressure of traditional sales environments.
Rather than selling flowers, Petal Brief provides independent floral planning and specification documents that allow you to compare florist quotations on a true like-for-like basis. The result is greater transparency, clearer expectations, and confidence that your floral vision can be delivered within your budget.
Independent Advice
We're not tied to any florist or supplier.
Why Petal Brief exists
Clear Specifications
Receive a detailed floral brief tailored to your wedding vision.
Compare With Confidence
Use the same specification to obtain consistent quotations from multiple florists.
Our Philosophy
Every couple deserves transparency when making one of the biggest purchases of their wedding.
By providing a professionally prepared floral brief before you request quotations, Petal Brief helps reduce uncertainty, improve communication with florists, and make budgeting far easier.